Taller 2

Secrets of succesful web sites



September, 9th
At the conference venue.
From 9h to 12h and from 15:30h to 19h


Ginny ReddishJanice (Ginny) Redish, Ph.D.Redish and Associates, Inc. Bethesda, Maryland, USA. Contact:  http://www.redish.net

Ginny Redish has been helping clients and colleagues communicate clearly and make products more usable for more than 30 years.

Ginny helps organizations bring usability into their processes, doing user and task analysis, planning and conducting usability tests, and using the results to develop useful web sites and other products.

Ginny is co-author of two of the major books on usability:

  • A Practical Guide to Usability Testing (with Joe Dumas)
  • User and Task Analysis for Interface Design (with John Hackos)

From her background as a linguist (Ph.D. Harvard University), Ginny knows how important language and writing are. That’s why she also specializes in writing for the web. Ginny’s most recent book, Letting Go of the Words – Writing Web Content that Works (Elsevier / Morgan Kaufmann, 2007), gets wonderful reviews in blogs and online book sites.

Ginny is sought after as a speaker and workshop leader. She is a dynamic presenter who has keynoted conferences and trained thousands of people in Asia, Europe, and North America. She is also active in many professional societies:



What makes a web site useful and usable? Effective and efficient navigation and search are critical. Great design is critical. But people don’t come to web sites for the joy of navigating or searching. They don’t come just to admire the design. They come for content – for information, to do a task, to have a social encounter.

In this full-day tutorial with Ginny Redish, you will learn how to plan, select, organize, write, and design great web content.

You will see how powerful it is to think about web content as conversation. Every use of a web site is a conversation started by a site visitor. You will see how personas and scenarios help you write great web content. You will understand why people skim and scan on the web. You will realize where on web sites people don’t read and where they do read – and why. You will see and practice how to evaluate web content for usability.

Ginny’s tutorials are always highly-interactive with many examples from real web sites. Ginny will lead the tutorial in English, but she will also give practical exercises throughout the day that you are welcome to do in your own language.

Based on Ginny’s book, Letting Go of the Words – Writing Web Content that Works, this full-day tutorial will change forever the way you look at web sites.


Máster en Gestión de Contenidos Digitales

Universitat de Barcelona   Universitat Pompeu Fabra